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Dropshippers

Research products and the ads behind them before deciding what to test.

Find an idea. Build a considered first test.

01

Research the offer

02

Check the practical details

03

Prepare a coherent test

01Research the offer

Compare products, merchant pages and the ads promoting them. Keep a shortlist of ideas with a clear customer problem, then investigate the competition and available evidence.

02Check the practical details

Confirm supplier reliability, shipping times, landed costs and product requirements yourself. A promising ad or attractive product page cannot replace these checks.

03Prepare a coherent test

Use the selected product in a creative brief and a matching product page. Plan a campaign budget you can evaluate, review the assets, and decide what evidence would justify the next step.

A coordinated product, creative and page workflow for testing your next idea.

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